Making next year your best one yet.
With 2025 just around the corner, Highlands businesses are gearing up to strengthen their brand and build those lasting relationships with their customers.
RubyOnyx, a local creative and marketing agency known for its innovative approach to branding, has helped loads of companies build their brand identities.
We got some tips from the lovely RubyOnyx Co-founders Kirsti Reynolds and Amanda Dennis on what local businesses can do now to prepare for success in the year ahead.
“Building a resilient brand that resonates with customers is about creating meaningful, consistent experiences that reflect your values,” says Kirsti.
And for Kirsti and Amanda, setting a business up for a successful new year isn’t just about making plans, but doing so with intentionality and an understanding of customer needs.
So here’s some ways to do it!
Define Your Brand Identity
According to Amanda, a brand isn’t just about how it looks; it’s about creating an experience that connects with your customers.
“A brand is more than a logo or a catchy slogan,” she explains. “It’s the story you tell and the feelings you evoke when people interact with you.”
Amanda suggests businesses start by examining what their brand currently stands for and looking for ways to create a stronger, more positive experience in 2025.
Prioritise Timely Communication
Kirsti explains that one of the best ways to build trust with customers is by staying engaged and communicating on time.
“Responding to clients promptly shows that you respect their time and are genuinely interested in supporting them,” she says.
Setting up response systems, such as automated acknowledgments or dedicated communication channels, can help make sure no message goes unanswered.
For Kirsti, this small act is a “powerful way to build loyalty.”
Embrace Integrated Marketing
The RubyOnyx team is all about a comprehensive approach to marketing, which they call a “Marketing Master Plan.”
“A cohesive strategy allows you to reach more customers without spreading your resources too thin,” says Amanda.
By making sure the messaging is consistent across social media, email, SEO, and more, businesses can build a strong and effective brand presence.
“Each touchpoint should reinforce the brand’s core message,” Amanda adds, highlighting how important it is to have everything working together to create memorable customer interactions.
Deliver Positive Customer Experiences
“Every interaction, whether big or small, is an opportunity to strengthen your brand,” Amanda shares.
Focusing on smooth, enjoyable customer interactions is key to standing out in a competitive market.
Amanda suggests businesses prioritise consistency and personalisation to build loyalty and deepen connections with their audience.
Be Ready to Adapt
With change always around the corner, Kirsti encourages businesses to stay flexible and be open to new ideas.
Whether it’s updating products, trying out new marketing channels, or making the most of customer feedback, staying adaptable will be super important in the year ahead.
“The ability to pivot quickly will keep you competitive and relevant,” Kirsti explains.
As she puts it, “Success comes from making each interaction count. It’s about being the brand people remember.”
For businesses aiming to kick off 2025 strong, RubyOnyx’s advice is simple: focus on creating meaningful experiences, clear communication, and staying adaptable.
These strategies can turn today’s interactions into lasting brand loyalty.
To find out more about how RubyOnyx can help make next year awesome for your business you can check out their website here.
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