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The Green Scene Returns Max Profits

New research from the horticultural industry group, Greener Spaces Better Places, reveals that homes featuring greenery – such as established gardens, trees, indoor plants, or lush outdoor spaces – tend to sell for higher prices, attract more buyer interest, and spend less time on the market.

Compiled by Terry Biscoe
lady pruning a house plant
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This is great news for us – we’re a team of green thumbs at The Fold!

The Plant Value Report, released in late October, revealed that Australians are rediscovering the power of plants. From indoor pot plants to a landscaped backyard, greenery has become one of the simplest ways to lift a home’s price, appeal and buyer interest – while enhancing everyday liveability. 

According to the report, homes marketed with greenery consistently achieve higher prices, attract more buyers, and often sell faster. In an era defined by affordability constraints, limited space and growing environmental awareness, the presence of plants whether it’s a lush courtyard, leafy balcony or established garden.

Here’s some hard facts and figures revealed in the report:

  • Houses with greenery achieve 17.4% higher prices (+$140,000),
  •  attract 7% more buyer views, and spend one day less on the market. 
  • Units with greenery achieve 16.1% higher prices (+$100,000) and typically sell three days faster. 
  • Regional houses see the strongest relative uplift – up to 24% (+$154,000) – where outdoor living and established gardens define value. Around a third of houses and one in six units feature greenery.

 

The report details that Australians appear to have an innate connection to green space – plants bring life, texture and calm to the places we live in. From leafy courtyards to clusters of indoor pots, greenery transforms how a home feels, adding warmth, calm and liveability. 

Plants have a way of transforming how a space feels. They soften the edges, add warmth and bring a sense of quiet harmony to interiors and outdoor areas alike. A touch of greenery can lift a room, creating atmosphere and balance that makes a home instantly more inviting. Greenery also signals quality and attention subtle cues that a home has been well cared for and thoughtfully presented.

Even modest touches, such as climbing vines or courtyard planters, reshape first impressions. They influence not just how a property looks but how it feels. In an era when most home searches begin online, lush imagery and plant-focused descriptions help listings stand out and attract attention.

If your home is on the market – why not add some extra green inside and outside your home? The Highlands has a number of garden centres with experienced horts who can guide you and recommend the best plants for your home and garden.

 
Source: Greener Spaces Better Places Plant Value Report – October 2025


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